Anonymous has declared war on Louis Vuitton after the clothing company’s victory in court against an artist who painted a portrayal of a starving African child clutching a handbag.

The company argued that the portrayal was “offensive” to their brand, punishing the artist for simply expressing herself.

Anonymous proposes that participants engage in non-violent methods of protest against the company by buying replica LV handbags and cheap old ones to give them away to homeless people. They also encourage the the removal and/or defacement of LV advertisements, the handing out of flyers outside their stores, and other forms of artistic protest.

One such method is to get the words “Louis Vuitton Whores” to trend on Google and YouTube with the video below.